Continuity editing is a style of filming where the film seems as natural as possible, by matching up the shots etc, this makes the film more immerse for the user and so they are more entertained. It helps the viewer empathise with the characters more easily, and makes the text seem to flow a lot smoother. The viewer will not notice a good cut as it is supposed to move as the scene moves, making it almost invisible. The main 4 elements of continuity editing are: the 180 degree rule - This is the rule that makes sure the camera never moves to the opposite side of the scene (past 180 degrees) this stops the user getting confused and helps the conversation to flow. The eye line match makes the viewer feel that they are there in the conversation, as everyone is level with each other. Shot reverse shot keeps the scene interesting and stops keeps both actors in view, this also increases the reality of the shot as it makes the video more like a real conversation. The match on action shot is the way in which an action takes place, the angle may change but the action continues between both angles as if there was no cut at all, the less obvious this is, the better.
