Target Audience

We have decided out target audience will be males of the age 15 - 20, we feel that these are the most common demographic who watch crime / thriller movies, so it makes sense to appeal to the largest market. Generally, this audience would enjoy violent films with lots of action and adventure, as well as suspense to keep them gripped, they may have watched other films such as Pulp Fiction or Snatch. Our target audience would most likely congregate in large groups, and have a wide knowledge of the genre. If we were to plot out target audience on the JICNARs scale, they would most likely fall under the ABC1 category, with perhaps some from C2, the family of the viewer would have to be well off to support the viewers love for the genre. The audience would mainly appear as Rebels in terms of Psychographic segmentation, as crime movies are not as common and mainstream as other films such as Shrek or Harry Potter, however they could also be considered Individualists in the way that they don't want to follow everyone else.